Create LMS Advocates
TMA Resources Interview on Best Practices in Association Technology
I am excited to announce that the last eLearning “tip” of mine has been featured on TMA Resources in their “Best Practices in Association Technology” series. This week’s tip: Advocate for Increased Visibility of the LMS in your Association. Once you have committed to implementing an LMS, advocate for increasing the visibility of the LMS (or online initiative) and promoting a user experience that is as seamless as possible, especially if you are using SSO and connecting to multiple systems.
Making online education products and the LMS a success requires collaboration with other departments in the association–particularly IT and marketing, who may be in charge of the AMS and CMS. Get buy-in from key stakeholders in these departments early on and plan for SSO and eCommerce integrations with the AMS to make the purchasing process easy for users. Lastly, increase the exposure and importance of the LMS and professional development products on your website.
Managing eLearning is written by the Blog team at Web Courseworks which includes Jon Aleckson and Jillian Bichanich. Ideas and concepts are originated and final copy reviewed by Jon Aleckson.
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Jon Aleckson, PhD - CEO of Web Courseworks Ltd.
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Congrats on the shout-out from TMA Resources. Beyond marketing of the LMS, what role do you think a partnership with Human Resources and professional development plans (or equivalent performance improvement/talent management systems) play in the increased visibility of an LMS?
Thanks Brian. From the provider perspective, partnerships between LMSes and other systems can allow for increased visibility of all of the systems involved. Increased visibility comes with presenting prospects with a complete solution that addresses all of their needs, which more often than not means searching out quality partners who specialize in areas your company does not. These partners become great advocates. They understand how your product works in harmony with their own, which translates to a proven methodology and peace of mind for clients/prospects looking to implement new systems on a large scale.
Good blog post.