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Association eLearning Book Helpful for Vendor-Client Relationship

Ellen Behrens calls her new self-published book aLearning: A Trail Guide for Association eLearning.  If you are an association education director or you are tasked with re-igniting eLearning as a non-dues revenue source for your non-profit, then this book will serve as a handy reference guide.  In the following eight minute interview, I caught up with the retired association education director turned author while she as RVing on the West Coast.

Ellen highlights the importance of taking a good look at using the Internet to replace the loss of revenue from declining face-to-face workshop sales.  What peaked my interest was her insistence that the book is a necessity for an association hiring a professional vendor to develop a new eLearning initiative. Here are some additional reasons you should consider purchasing her book:

  1. Guidance on how to best deliver your content and methods to get it done at a budget.
  2. When it comes to a highly interactive product, should you do it yourself (inexpensive option) or outsource to a vendor?
  3. Tips to assist you in writing a more precise RFP.
  4. Best of all, the book includes activities to help you connect the information with practical and meaningful implementation ideas.


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